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2014 Green Consumption Promotion project

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The objective of this project is to advocate Green Consumption and Promoting Green Procurement which is designed to collaborate with private enterprises, organizations, stores, volunteers, schools, hotels, wedding industry, and catering industry places… etc., to encourage people to consume products and services with Green Mark and become an green expert. The important work of this project and benefits include: (1) The completion of 79 traders to implement a marketing evaluation. Compared with 21 traders last year, this year grew 276 percent and more than 16 excellent green stores to get industry awards. The number of participants during the event reached to 249.4 million. (2) Holding 7 trainings of green consumption instructor, which drew attendee of 372, issued a total of 312 training certificate, a pass rate of 82.3%. (3) Combined 1,048 green stores in 10 counties and held green consumption campaign, a total of 116,000 passengers participated in. (4) Training green consumption instructor to promote green consumption, environmentally friendly hotel amounted to 733, compared with 602 last year, grew 21.8%, green star restaurants and hotels amounted to 189, compared with 135 last year, grew 135 40%, green wedding industry amounted to 292, compared with 215 last year, grew 35.8 %. (5) Counseling nine industry to apply for Green Mark, and completed at least five traders’ application, and helped the hotel industry, travel industry and lithographic industry has got Green Mark, the restaurant industry and the car rental industry already applied for online application, and the industry which got green mark held marketing activities amounted to 207,000 passengers participated in. (6) Apply for environmental marketing activities, a total of 337,000 passengers participated in. (7) Completed 30 sessions of green procurement agencies and enhance 15,780,000 to declare the amount of green procurement.
Keyword
Green Consumption, Green Procurement, Green Store
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